A couple of weeks ago we were interviewed by the team over at NeeHao Magazine, for a full length feature on their website! In the interview we spoke about some of our design inspirations, who we look up to, and what COCHI means to us.
Thanks to Steven and the rest of the NeeHao Magazine team for the great work!
Excerpt from the article:
London based COCHI, an up and coming brand is the brainchild of the power duo comprising of Wilson and Enrico. After both of them graduated from university, they decided to push forward in realising their combined high-school dream of bringing their unique take on style to consumers. The pair felt the need to bring something totally different and appealing to our creative sides. Blown away by the fashion scene in Hong Kong, they felt that Britain could do with a fashion revamp.
What or who is your greatest design inspiration?
Hmm… that’s a hard one! As the two of us have different answers, we decided to both conclude that it would have to be East Asian culture/lifestyle, whether those experiences are sourced from growing up with anime or travelling to the East. We always feel surges of inspiration; even from East Asian companies’ packaging on food products! The most important thing that inspires us about East Asian design culture is the attention to detail that they have to their products (especially in Japan); the pride that they have; and that the quality in their execution on all their products are unmatched.